Survey
Code Number:
1. Does your company have a web site? Select Answer Yes Currently being developed No
For those answering either
A or B (Yes or Being Developed) , please continue with
question number 2.
For those answering (C-"NO")
please go directly to question number 33.
2. What is your company's web site address?
3. In what year did (will) your company launch its web site?
4. Why did (will) your company establish its web site?
Please check all the reasons that apply .
5. On average, how many people visit your web site per month?
6. Please identify the top three items in your companies specific web strategy.
Use "1" to represent the most important item, "2" for the next and
"3" for the third most important.
7. Is (will) the target audience for your company's web site only the
United States?
Select below Yes No
8. Does your company list on its web site where the company operates
internationally?
Select below Yes No Our company does not have international operations
9. Does your company's international operations have its own web site.
For example, if your company is operating in Germany, does that operation
have its own German-based web site?
Select below Yes No Our company does not have international operations
10. Does (will) your company have a web site privacy policy?
Select below Yes No No, but will in the near future (IF NO, SKIP TO QUESTION 12)
11. Have you posted a statement outlining this policy on your
company's web site?
Select below Yes No No, but will in the near future
12. Which of the following best represents your company's policy regarding the
sending of unsolicited e-mail's.
Check only one response.
13. Does your company's web site have a password-protected area for its direct
sellers only?
Select below Yes No No, but will in the near future
14. Please indicate the percentage (%) of your direct sellers that use your
company's web site for:
Accessing corporate information
15. Does your company take orders from its direct sellers via your
company's web site?
Select below Yes No No, but will in the near future
16. Can an individual sign up to become a direct seller via your company's
web site?
Select below Yes No No, but will in the near future
17. Does your company provide training for the direct seller sales force
via the web?
Select below Yes No No, but will in the near future
18. Does your company's web site provide chat rooms for the use of your
direct sellers?
Select below Yes No No, but will in the near future
19. Does your company take orders directly from customers (i.e., the ultimate
retail customer, not the direct seller) via your company's web site?
Select below Yes No No, but will in the near future If NO then skip to Question 22
20. Does a direct seller receive any form of remuneration for that sale?
Select below Yes No No, but will in the near future If NO then skip to Question 22
21. What form does that remuneration take?
22. What are your company's plans for enhancing your web site with regard to:
a) Recruiting salespeople:
23. Does your company allow its direct sellers to operate their own web sites?
Select below Yes No No, but will in the near future If NO then skip to Question 27
24. Do your company's direct sellers take orders from their customers via
their web sites?
Select below Yes No No, but will in the near future
25. Does your company monitor the web sites of its direct sellers?
Select below Yes No No, but will in the near future
25(a). If yes, how effective do you feel your company is at monitoring the
content of your direct seller's web sites, where 1 is not effective and
5 is very effective?
Not Effective to Very Effective (Check one only)
1 2 3 4 5
27. Is your company a member of the Direct Selling Association?
Select below Yes No Don't know
28. Does your company's web site link directly to DSA's web site?
Select below Yes No No, but will in the near future Don't know
29. Does your company's web site link directly to DSA's Code of Ethics?
Select below Yes No No, but will in the near future Don't know
30. Do you believe the Internet threatens the existence of the direct selling industry?
Select below Yes No Not sure
30(a). Please Explain:
31. Do you believe that the Internet will change the "person-to-person" identity of
direct selling?
Select below Yes No Not sure
32. Why, in your opinion, would a direct selling company be reluctant to utilize
the Internet today.
Check all that apply:
In order
to group your answers with other firms like
yours, please tell us the following
33. What year did your company start selling in the United States?
34. What were your companies estimated retail sales in 1998? $Select Amount Less than $1 Million $1 Million to $5 Million $5 Million to $15 Million $15 Million to $50 Million $50 Million to $100 Million $100 Million to $200 Million $200 Million to $500 Million $500 Million to $1000 Million Over $1 Billion
36. Please identify the type of sales method your company primarily uses to
generate sales.
Select one Individual/one-to-one Party Plan/group selling
37. A multilevel direct selling company may be defined as having a plan that
compensates participants not only for their own sales, but also for the
sales of their recruits and the recruits of those recruits. Given this
definition, is your firm multilevel?
Select below Yes No
38. Choose the answer that best represents your company's product type.
To ensure we receive only one
response, please remember to write in your survey
code number on the front page of the survey.
